Ecommerce

Bombay Sweet Shop wanted to sweeten the deal with a

brand-new e-commerce website.

We built them an online store that had customers coming back for more.

Ecom Ethos exceeded our expectations in developing our e-commerce website. Their team tackled our complex challenges with expertise and dedication, delivering a seamless online shopping experience for our customers. We're thrilled with the final result and appreciate the professionalism, creativity, and technical prowess they brought to the project. We couldn't recommend them more highly!

Nikoulina Berg

Website Growth

About Bombay Sweet Shop

A contemporary venture started in 2020 by Hunger Inc. (renowned for ‘The Bombay Canteen’ and ‘O Pedro’) Bombay Sweet Shop is a traditional Indian confectionary store.

Inspired by ethos of 'Re-creation,' the team explores the art of gifting sweets through a fresh perspective. Delving into India's rich culinary heritage, Bombay Sweet Shop crafts unique confections by adding a unique surprise into familiar flavors and presentations.

Bombay Sweet Shop delivers pan-India from its D2C store in Mumbai.

The Challenge

Keeping the rich, cultural and seasonal heritage of Indian sweets in mind, Bombay Sweet Shop wanted a modern, appealing online presence to attract a wide range of customers.

The brand wanted to partner with us to rebrand their ecommerce site from scratch.

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Structural design:

The objective: An immersive e-commerce website that would replicate the in-store shopping experience, but also struck the perfect balance between aesthetics and functionality.

Intuitive, user-friendly navigation:

The team wanted consistent design and simplified mobile-friendly navigation that effectively communicated product information.

Delivery support:

Bombay Sweet Shop knew the online store would need to be constantly updated since to most products had a short shelf-life. They also provided same-day delivery for select products in select pin-codes.
The team wanted the website to easily adapt to seasonal, festival or event-based product launches (Diwali, or Cricket World Cup).

Help with continuous growth:

The team wanted to create a seamless upselling experience mirroring in-store purchases. This would help them drive business growth for loyal and big-order customers.

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The Goal

Bombay Sweet Shop was looking to build a website that could:

Increase traffic and provide seamless e-commerce experience.
Add enhanced functionality to help customers reach their intended goal faster.
Improve the user experience, and generate more leads.

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Why Ecom Ethos?

Here’s what the client had to say about why they chose us:

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The Solution

Bombay Sweet Shop was open to a modern design that communicated their value and ethos.

Based on a well-planned structure provided by Bombay Sweet Shop, we built a mobile-responsive e-commerce store that:

Enhances user-friendliness,
Ensures seamless navigation,
Ensures customers can reach their desired goal faster.

Categorization of product pages:

With the structure and design specifications provided by the team, we developed a fully-responsive website with built-in features to enhance user engagement:

Developed pin-code-driven product availability or visibility to simplify the user’s buyer experience.
Provided the team with complete management of product and stock availability on the website to reduce ‘out-of-stock’ or ‘order vs stock’ mismatch.
Created separate pages for bulk orders and gifting, covering special occasions like weddings or birthdays.

Set up ‘Last-mile delivery’ automation:

We ensured the Bombay Sweet Shop website could easily adapt to seasonal, festival or event based product launches or promotions. (Mango season, Diwali, or a Cricket match).

Provided the team with complete control over accepting same-day orders on peak delivery days such as Diwali with just one touch.
Carefully planned ‘Last-mile delivery’ to group products by delivery date to help users track orders with ease.
Adapted time-sensitive, same-day shipment with customized Express or Free shipping calendar to help users receive orders on time.
Added the ‘add/remove pin-code’ feature based on availability, so users can easily view what’s on offer.
Customized packing slips to add a personal touch to deliveries and appeal to customers.

Develop enhancements for business growth:

We didn’t just add the standard email-signups and discount automation, we also developed a unique feature built specifically for Bombay Sweet Shop’s business niche.

Implemented product-sampling exclusively for loyal customers throughout their lifecycle.
Developed personalized gifting for bulk orders, including a complete process to book appointments online.
Built cart upselling and discount suggestions to increase Average Order Value (AOV).

The Bombay Sweet Shop team continues to easily make modifications and update the website based on their requirements.

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The Result

The end result? A clean, contemporary e-commerce website that clearly communicates the brand value, enhances the user experience, and leads to more sales with increase in website traffic.

Post-launch, the team notices a consistent surge in engagement and traffic on Bombay Sweet Shop’s product pages.

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